a.wingali wing ('97)
joywell foods

A growth CEO, Ali is best known for tackling big consumer problems, brand strategy and building high performing, agile teams. She specializes at the intersection of consumer brands, technology and healthy living.

Ali is currently the CEO & Director of Joywell Foods, a food technology company leveraging precision fermentation to disrupt sugar. Prior to Joywell, Ali has served as the Chief Consumer Officer of Bright Health Group, EVP of Digital/Chief Brand Officer at Ascena Retail Group, Founder/CEO/ Chairwoman of giggle, an Enterpreneur-in-Residence for a variety of venture-backed consumer software & technology companies & a Corporate Securities Attorney in the Silicon Valley. Ali launched her career at NIKE in brand leadership & strategy.

In addition to her operating role at Joywell, Ali currently serves as an independent director on the boards of Casey’s General Stores (NASDAQ: CASY) & Worldwide Orphans (WWO), & acts as an advisor to several growth technology companies. Previously Ali served as an independent director for Bazaarvoice (NASDAQ: BV) until it was sold to Marlin Equity in early 2018.

Ali lives in the Bay Area with her husband, has an only son in college & holds a dual JD / MBA from Northwestern University in Evanston, IL. Ali has completed Harvard Business School’s 2020/2021 Corporate Governance Certificate Program & was recognized among Women's Inc Top 100 Corporate Board of Directors in 2019.